How We Fit Flat Lays, E-Comm, Video, and Lifestyle Into One Shoot Day

Some shoot days look simple on paper.

Six SKUs. Two models. Lean crew of three.

Sounds easy, right?

Not exactly.

But once you add flat lays, on-model e-com, video for web and social, and lifestyle photos at the end of the day, it starts to add up fast.

We kicked things off with flat lays, which always take more time than people think. Every fold, zipper, logo, pocket, and shadow has to sit right. Then we moved into e-com on model, keeping the lighting clean and consistent while also grabbing video clips throughout the day.

By the end, we shifted into lifestyle photos, which gave the product a little more movement and personality.

It was a long day, but we got it all done and somehow wrapped two hours early.

Lean crew. Full shot list. No wasted time.

Not a bad way to end the day.