Shot in San Diego with Jacob Atwood, this campaign was created for BYLT Basics’ new fall release.

The direction focused on clean, elevated lifestyle imagery that highlighted the fit, texture, and versatility of the new collection. We kept the shoot natural and minimal, using San Diego’s coastal light and urban backdrops to give the campaign a relaxed but polished feel.

The goal was to create images that felt effortless, modern, and wearable while staying true to the BYLT Basics look. Simple styling, strong natural light, and a focused production approach helped bring the fall collection to life in a way that felt fresh, clean, and on brand.