Knockaround Sunglasses: Color Outside the Lines

A playful lifestyle campaign created to bring a younger, more energetic feel to the Knockaround brand. Shot with bold color, expressive styling, and candid movement, the campaign focused on capturing the spontaneity of summer through a fashion-forward lens.

Set against vibrant neighborhood streets and golden-hour light, the imagery blends personality, color, and attitude to create a campaign that feels youthful, confident, and effortlessly fun. The creative direction centered around making the product feel integrated into real moments while pushing a more elevated visual identity for the brand.