American Dream Clubhouse

Shot in Newport Beach, CA, this project brought American Dream Clubhouse, the new clothing brand by Chace Crawford, to life through a full-scale visual rollout. We produced elevated lifestyle imagery alongside clean e-commerce photography, capturing the brand’s relaxed yet refined coastal aesthetic. The shoot also included campaign videos and social-first reels designed for web, paid media, and organic platforms, creating a cohesive visual system across every customer touchpoint.

Special thanks to producer Stephanie Licht for leading production, videographer Brandon Ochoa for capturing campaign motion and No Ties Management for casting the talent that helped bring the vision to life.

Photography Direction: Oveth Martinez
Production: Stephanie Licht
Video: Brandon Ochoa
Casting: No Ties Management
Location: Newport Beach, California
Services: Creative Direction, Photography, Video Production, E-Commerce, Lifestyle Campaign Development