WMP Eyewear Courtside Campaign

Shot in Scottsdale, Arizona, WMP Eyewear’s Spring 2026 Courtside Campaign was inspired by the timeless style and energy of tennis culture. Set against sun-soaked courts and warm desert light, the campaign blends sport and fashion to showcase the collection in a clean, elevated setting.

The creative direction focused on capturing a lifestyle that feels both aspirational and approachable—combining modern silhouettes, effortless styling, and moments that feel naturally editorial. Designed for web, paid media, email, and social, the final imagery helped launch the Spring 2026 collection across all major brand touchpoints.

As a longtime creative partner to WMP Eyewear, I led the photography and worked closely with their team to create a campaign that felt fresh, refined, and aligned with the brand’s growing presence in the eyewear space.