WMP Capsule 2.0

2025

WMP Eyewear

Branding

Eyewear

Scottsdale

Oveth Martinez

08

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10

A New Standard in Modern Eyewear

A modern campaign introducing WMP Eyewear’s latest Rx and tinted eyewear collection, designed to blend elevated style with everyday functionality. Built around clean portraiture, refined styling, and timeless silhouettes, the campaign highlights a new generation of prescription and lifestyle frames made for both clarity and self-expression.

Shot with a minimal, editorial-driven approach, the visuals focus on confidence, detail, and contemporary design language while showcasing WMP’s newest frame shapes, lens treatments, and tinted colorways. The result is a polished campaign that feels equally at home in fashion, lifestyle, and optical spaces.